Logo Guidelines
Proper use of the Uconnect® and “U” logo marks ensures that your communications are instantly recognizable as official Uconnect marketing, and that the brand maintains its equity as it grows.
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Logo Guidelines
| Primary Logo 4C–3D
Primary 4c-3dimensional logo (note no shadow below logo). "The preferred background colors are white, and pantone cool gray 1."
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Secondary Logo
Only for use when limited to 1 color reproduction and the quality of 3dimensional logo is jeopardized."
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| Primary Grayscale–3D
Primary grayscale 3dimensional logo only use this logo if the above 4c color quality is jeopardized. The preferred background colors are white, and pantone cool gray 1."
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Logo Options
Proper use of the Uconnect® and “U” logo marks ensures that your communications are instantly recognizable as official Uconnect marketing, and that the brand maintains its equity as it grows." Uconnect
® and “
Use of the orb without the “connect” should only happen when there is ample representation of the Uconnect® logomark. For example, use on a shirt at a trade show is acceptable where there is ample use of the full Uconnect® logomark.
| U LOGO 4 COLOR - 3D
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U LOGO GRAYSCALE - 3D
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Clear Space / Dimensions
The clear space surrounding the Uconnect
® and “U” logo marks cannot be less than the height of the “u” in the logo. It is important to maintain a sufficient amount of space around the signature to ensure that the signature is distinct and
easily identifiable.
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Trademark
| Uconnect® has a number of registered and trademarked word marks in addition to its primary and secondary logo marks. The word marks should always be used in their approved format. They should also carry the ® or ™ signature in the headline and first mention on a page. Subsequent mentions do not require the use of ® or ™ in their word marks. |
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Incorrect Usage
The Primary and Secondary logo marks provide a number of options for logo use. Please follow those guidelines carefully, and avoid logo “donʼts” such as the examples below.
| Donʼts
1. Use the old version of the logo.
2-3.Use the logo on any other color than black, white, or grey.
4-5. Rotate, stretch, distort or add any artistic filters to the logo.
6. Use the logo with shadow beneath.
7. Use the logo vertically
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