Brand Guidelines
Brand Guidelines are here to help ensure accuracy and consistency in all Uconnect® brand communications.
Mission
To allow every driver to be more connected while maintaining their focus on the road.
Technology can enable us to do amazing things, but it has to work for the driver to work in a Uconnect® system. We want to enhance the driverʼs experience without ever getting in the way of driving, or the pure joy of being on the road. Thatʼs why our engineers and designers look at every Uconnect feature through the eyes of the driver. And thatʼs why we test, and retest every feature until we find that perfect balance between innovation and simplicity. Because Uconnect should always be easy to use, and work beautifully every time.
Proper use of the Uconnect® and “U” logo marks ensures that your communications are instantly recognizable as official Uconnect marketing, and that the brand maintains its equity as it grows.
Updated: 03/28/2019